Discovery
Brands to know
Established houses and emerging labels — and why we think they're worth your attention.
Arket
Mid-range · Basics, Bags, KnitwearThe modern-day market from the H&M group: durable basics, good materials and a calm design language.

Lustro
Premium · SkincareA newcomer skincare line built on a small, edited range of high-performance formulas.

Toteme
Investment · Tailoring, Knitwear, OuterwearStockholm-based label founded in 2014, known for precise tailoring, scarf coats and a pared-back uniform.

Uniqlo
Affordable · Basics, KnitwearJapanese retailer known for technical basics and affordable cashmere.

Veja
Mid-range · Shoes, TrainersFrench trainer brand using organic cotton, wild rubber and traceable leather.

