The beauty products editors actually repurchase
No samples, no hype — just the bottles we keep going back to.
By Maya Okafor · 6 October 2026 · Updated 7 October 2026 · 2 min read
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The real test of a beauty product is whether you buy it again with your own money. These are the ones that passed.
The serum
A gentle retinal that delivers results without the redness.
“If I could keep one product, it would be this one.”
Maya Okafor
Beauty EditorMaya Okafor
Maya tests hundreds of products a year so you don't have to. Formulas first, packaging second.